Did you know the first five results that show up on Google get 67% of all clicks (Neil Patel)? If your website isn’t appearing on search engine results pages (SERPs), you are struggling to get organic traffic, or can’t figure out why your website isn’t generating high-quality leads, it might be time for an SEO audit.
What is an SEO audit?
An SEO audit is an analysis of your website’s organic search performance. It provides an overview of any issues that may be impacting your ranking on search engine results pages, including technical problems, missed on-page SEO and content opportunities, website structure, user experience, domain authority, competitor websites and more.
What are the benefits of an SEO audit?
Conducting an SEO audit ensures your website delivers the best answers to the questions your audience is searching for, while optimizing its technical aspects for search engine results pages. 51 percent of all website traffic comes from organic search (Search Engine Journal). Checking your website for poor use of keywords, 404 redirects, broken links, slow page speed, stale content, and many other factors will result in more high-quality organic traffic.
Other benefits of an SEO audit are that you can:
- Discover new keywords for website optimization
- Gain an understanding of which search terms are helping drive conversions
- Learn about your competitor’s keywords, which can help you achieve the higher ranking
- Find out if there is anything on your website that is negatively impacting user experience
- Create a benchmark for SEO progress
- Identify gaps in content or improve what’s already there
- Create a long-term SEO strategy
“Over 40 percent of revenue is captured by organic traffic” – Search Engine Journal
When should I do an SEO audit?
SEO best practices are constantly evolving to keep up with the ever-changing search engine algorithms, which is why auditing your website on a regular basis is important. SEO audits can also help you get ahead of any technical issues that could negatively impact your customer’s buying cycle or your brand’s reputation. Additionally, conducting an SEO audit after adding content ensures anything new on your web page is optimized for search engine crawlers and assists in driving on-page conversions.