Corporate Brand Identity Manual

Automated Packaging Systems

Automated Packaging Systems is a world leader in manufacturing bag packaging systems and materials for a wide range of products in automotive, hardware, food, medical, apparel and many other applications.

Challenge

With more than 30,000 packaging systems in operation worldwide and multiple regional headquarters, Automated Packaging Systems needed international branding standards and guidelines to preserve their identity throughout global expansion.

Solution

Visia Marketing used its international branding expertise to develop a 59-page Corporate Brand Identity Manual for standardizing the company's brand usage and product marketing strategies around the world.

The manual includes branding guidelines such as proper use of corporate colors, typography, trademark and registration symbols, logo reproduction guidelines, copyright procedures, product naming strategies, and co-branded marketing criteria for distributors and integrators.

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